Early pianos each had their own distinctive features. Early German pianos had sustain pedals. Early Viennese pianos had black naturals and white sharps (pictured here).

Do you know the truth about German handcrafted pianos?  Though the piano originated in Italy around 1704, it didn’t arrive with any kind of fanfare.  In fact, Cristofori himself didn’t even consider it a new instrument.  We know this by the name Cristofori gave his invention:  “Clavicembalo col Piano e Forte” (“Harpsichord with Soft and Loud” in English).  It wasn’t until instrument makers in England, Austria and Germany began building their versions of Cristofori’s “newfangled harpsichord” that composers – and music lovers around Europe – began thinking of “The Soft” (“The Piano”) as a new and unique instrument.  A German organ builder named Gottfried Silbermann added a mechanism to Cristofori’s design and began marketing his pianos with a revolutionary new feature – what we know today as the modern “sustain pedal.”  He even introduced Bach to the piano and – though Bach was slow to adopt the new instrument – by the mid-1700s, he was selling pianos for Silbermann in Europe.  Many piano builders in Vienna were famous for building pianos with black “naturals” and white “sharps” (the opposite coloring we use today) and Mozart himself wrote countless pieces on these early pianos.  With every new industrial development, the piano became more unique, more powerful and more beloved around the world.

With such an incredible history centered around Europe (and Germany specifically), it’s no wonder that modern German piano builders still have a reputation for producing great-playing, great-sounding instruments.  …but – though there is a general impression that some of the best pianos made in the world are made in and around Germany – most people can’t actually name any modern German piano builders.  Names like August Forester, Bechstein, Bluthner, Grotrain-Steinweg, Pfeiffer, Ronisch, Steingraeber, and more are virtually unknown to most folks outside of the piano business.  In fact, these (and others like them) have a few things in common:  They are little known outside of Europe or the piano industry; They are made with high quality European woods and materials; They are very expensive by today’s standards (uprights averaging in the mid-$30,000 range and grands averaging from around $70,000 to nearly $300,000 depending on size).  As such, many of these famous German handcrafted pianos are priced beyond most piano buyers’ budgets… and that disparity has opened the door for piano manufacturers who build instruments elsewhere to wrap themselves in the time-tested reputation of “German handcrafted pianos” when their pianos are nothing alike.  Over time, this has become a major problem for piano buyers who don’t know the difference.

The Problem with German Handcrafted Pianos Today

The Truth about German Handcrafted Pianos is that 95% of the companies that claim to be made in Germany today really aren’t.  In fact – though they may buy strings or hammers from German companies or they may have a business office located in Germany – most of these piano builders are claiming a German heritage they have no right to.  In point of fact, there are only 13 companies that still build high-quality pianos in Germany. …and even some of these companies (like Seiler, Schimmel, Grotrian, and more) offer lower-quality, mass-produced lines that are “globally sourced and manufactured” (ie – not made in Germany) for far lower prices.  Quote about German handcrafted pianosIn addition, other piano manufacturers around the world (hoping to “cash in” on the reputation of German handcrafted pianos) have purchased the rights to use German names for their businesses – even though their pianos have nothing in common.  These practices have made it nearly impossible for the average piano buyer to know whether or not the piano (s)he is considering is made cheaply with a German name or if it’s truly a German, handcrafted instrument.

Unfortunately, unscrupulous piano salespeople have exacerbated this problem in recent years.  With misleading marketing and a clever turn of phrase, many piano dealers have chosen to walk a razor-thin line between “puffery” (exaggerating the virtues of their instruments within the legal boundaries) and outright fraud.  It’s confusing and shameful – yet it is a common practice in some piano dealerships around the world.

 

Real-World Examples

 

A. Geyer Pianos

A Geyer - NOT German handcrafted pianos

Though they have an office in Germany and a German name, A. Geyer pianos are entirely made in China using Chinese materials by Chinese labor.

Here is a great example: According to the Piano Buyers Guide (a well-respected industry reference book) A. Geyer’s company headquarters IS in Wiesbaden Germany. However, their pianos (according to Piano Buyer) are manufactured in “a piano factory in Zhejiang Province, China”. The original A. Geyer piano factory was established in 1877 and it became the Steinberg factory which is now owned by Perzina. Today’s A. Geyer is a new company that doesn’t make its own pianos. They don’t even own a piano factory!  They paid a German firm to design their key actions, but the rest of their instruments are Chinese designed and built near Shanghai at some other “unnamed” piano manufacturer’s facility. The only international outsourcing we could find were the hammers on their upright pianos (which use Wurzen felt from Germany), the Abel hammers for the grands (Abel is a German company that builds a variety of hammers at different price points and quality levels) and the Japanese Suzuki strings. However, that is where the ties to Germany end.  A. Geyer pianos all have laminated soundboards, which you’ll never find on a high-quality German-made piano. Despite what some less ethical salespeople may tell you, the truth about A. Geyer pianos is that they are entirely made in China using Chinese materials by Chinese labor. A. Geyer doesn’t even offer an industry-standard warranty on their pianos (10yrs on “main structural elements” and 5yrs on everything else)!  This is another clue that A. Geyer is not a German, handcrafted piano company.

 

Schimmel Pianos

Schimmel Grand Piano

Now owned by Pearl River (a state-run Chinese piano builder), Schimmel makes pianos in Germany, Poland and China.

Schimmel offers another unique example of the confusion surrounding this topic.  For decades, Schimmel was a respected German piano builder in Braunschweig.  In 2016, however, the state-run Chinese piano builder Pearl River purchased 90% of Schimmel’s shares and took over the company’s operation.  Today, Schimmel’s Konzert Series is still handcrafted in Germany and is priced in the mid-$30,000 range (uprights) and from the mid $80,000 range to the mid $100,000 range (grands).  The Classic Series features older designs, but is also made in Germany (priced a bit lower – $20,000 range for uprights and mid-$60,000 to mid $70,000 range for grands).  The Wilhelm Schimmel Series (formerly called “Vogel”), however, is Schimmel’s mid-priced line produced in Poland and priced at about 30% less than a true Schimmel piano.  Finally, Pearl River builds the Fridolin line entirely in China with designs from the German Schimmel factory.  Fridolin Schimmel pianos are priced much lower (starting at $7800 in an upright and around $16,000 in a grand).  Thus, only the Konzert and Classic Series Schimmel pianos can truly be considered “German handcrafted pianos.”  They should be compared to other similarly-built instruments around the world.

 

Seiler Pianos

Seiler Panda Piano

Though not all Seiler pianos are so… exotic, all Eduard and Johannes Seiler pianos are made in Indonesia by Samick.

Yet another example is the Seiler piano company (now owned by Samick – a South Korean company that builds its pianos in Indonesia).  Seiler pianos are built in Germany by hand.  They are lovely, but expensive, instruments priced above what one would pay for an American piano (like Steinway or Mason).  When Samick purchased the factory, however, they decided to reverse-engineer four of the most popular Seiler models and mass-produce these pianos in their Indonesian factory.  That is where the brand “Eduard Seiler” came from.  According to Piano Buyer (and Samick themselves), Eduard Seiler pianos are made entirely by Samick in their Indonesian piano factory.  Created as more affordable “mid-level” instruments in the Seiler family, these pianos include some Renner action parts (Renner is a German company), but their hammers and keys are made entirely by Samick.  To complete their family of Seiler pianos, Samick also introduced the Johannes Seiler brand.  Johannes Seiler pianos are entry-level pianos made entirely by Samick (including the action parts and hammers) using scale designs Samick already owned before acquiring the Seiler name.  Though both Eduard and Johannes Seiler pianos serve their functions well, they are often misrepresented as German handcrafted pianos, when – in fact – they are not.  They are Indonesian pianos inspired by German designs – and there is nothing wrong with that (as long as it is factually represented so the buyer knows what he or she is paying for).

 

True German Handcrafted Pianos

Certification for German handcrafted pianos

Currently, the EU has very lax “Made in…” label requirements. The Bundesverband Klavier is working to change that – with strict guidelines for companies trying to claim a German heritage.

Common sense tells us that a Seiler upright that retails for $53,000 is a much better piano than a Johannes Seiler that retails for $11,000 – and it most definitely is. The Seiler is made in Germany with German parts and technology. The Johannes Seiler is not, but what can we do about all the confusion, misrepresentation and – in some cases – fraud that often surrounds this idea of a “German Handcrafted Piano?”

The Bundesverband Klavier (BVK) – the German Piano Manufacturers Association – has created a new “Made in Germany” certificate for those pianos that are 100% made in Germany.  Once adopted (and, hopefully, codified into German law), this will give consumers a clearer picture of which pianos have a right to claim Germany’s rich piano building heritage and which companies do not. Until this is accomplished and widely communicated around the world, however, the average consumer will probably not know the difference between the facts and fiction.  Common sense, good research and honest piano dealers are the only defenses against bad information and untrustworthy salespeople.  There are no true German handcrafted pianos for sale in the $5000 – $10,000 range – regardless of what a salesperson may tell you.  If the price seems “too good to be true,” it probably is and you have only your logical skepticism to prevent you from falling victim to this common scam.

 

The Bottom Line

yamaha pianos

Yamaha makes its grand pianos in Japan (with the exception of the GB1K, which – like several Yamaha upright pianos – is made in Indonesia). Yamaha emphasizes the COMPANY of origin – not the COUNTRY of origin. Good quality is important no matter where the piano is made.

The confusing thing is this:  Germany isn’t the only place to find good pianos!  There are a lot of very good, affordable pianos being made in China and Indonesia today.  You may not need to spend the money on something handcrafted in Europe.  You might be happy with a good quality, mass-produced instrument from Japan, Indonesia, and, yes, even China!  Riverton is proud to represent Yamaha Pianos – a company that builds instruments all over the world… and few would seriously question their quality or longevity.  We also represent Chinese-built Baldwin and Schumann pianos.  We proudly tell their stories because we believe they offer tremendous quality and performance for the price. What we don’t do is try to claim that they are built in America or Germany just because their designs (and many of their materials) come from outside of China.

The Bottom Line is this:  You deserve to purchase a good quality piano from an honest, reputable piano retailer.  If your salesperson is misleading you about the history, construction or quality of the instrument they are showing you (and some will – we even have one here in the Phoenix area who is famous for this), you should feel free to take your business elsewhere.  Selecting a piano is a difficult and expensive process, but – if done right – it should be one of the greatest experiences in your family’s lives.  Contact us today and we can help you find the truth about the pianos you’re considering – and we can even show you third-party documentation to back up our claims.  As a family-owned company with a 50+ year reputation for service and integrity, we understand that the most important thing is the smile on your face when you find the perfect piano for your family.  We’re here to help you find that smile again and again for decades to come.